Media Fluency

 



The importance of digital fluency has increased due to the rapid increase in technology capability. There are two main focuses when it comes to digital fluency. The first is media consumption. This is the taking in of information. The second is media production. Media production deals with the production aspect of technology (Crockett, n.d.). Each individual's focus on digital fluency is vital to understand.

First, media consumption involves the gathering and understanding of information, which requires active participation. As data is gathered, the consumer must sift through it to verify what is accurate and what isn't (Mesquita et al., 2024). Understanding the correct use of technology and recognizing those with an agenda is crucial for the validity of the information output. When false information is gathered from any number of sources, such as digital news or a blog post, it can force misinformation to be spread by the consumer (Mesquita et al., 2024).

Once a person becomes a media consumer, they will become a media producer. This is the idea of spreading information that was previously gathered (Pérez-Seijo & Silva-Rodríguez, 2024). One of the key aspects of spreading information correctly is understanding the target audience. By knowing the target audience, the producer can present the data in a manner that reaches the most aimed at population (Pérez-Seijo & Silva-Rodríguez, 2024). To effectively engage in both media consumption and production, a person must possess accurate information and a clear understanding of their target audience.


References:

Crockett, L. (n.d.). Media fluency [Video]. YouTube. https://www.youtube.com/watch?v=xxxxxxx

Mesquita, L., Maneta, M., & Brites, M. J. (2024). Beyond verification: The evolving role of fact-checking organisations in media literacy education for Youth. Media and Communication, 12. https://doi.org/10.17645/mac.8690

Pérez-Seijo, S., & Silva-Rodríguez, A. (2024). Innovation in Digital Media Beyond Technology: The audience-centered approach and pending challenges. Journalism and Media, 5(1), 311–324. https://doi.org/10.3390/journalmedia5010021 

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